Beyoncé looked incredibly glamorous as she mingled with kitchen staff at her alcohol brand SirDavis whiskey launch party in Paris.
The blonde beauty, 43, dazzled in a low-cut gold gown as she went behind-the-scenes to chat with the chefs.
Her whiskey brand SirDavis in partnership with Moët Hennessy is a tribute to her great-grandfather, Davis Hogue, who had been a moonshiner during the Prohibition era in the American South.
Queen Bey first unveiled the alcohol line in August and launched in stores earlier this month.
Whilst she was at the party, Beyoncé dropped a new ad for her brand featuring her husband Jay Z.
Beyoncé, 43, looked incredibly glamorous as she mingled with kitchen staff at her alcohol brand SirDavis whiskey launch party in Paris
The blonde beauty dazzled in a low-cut gold gown as she went behind-the-scenes to chat with the chefs
Queen Bey looked like a goddess in a shimmering gold gown and Marilyn Monroe-style blonde wig in the video she shared on Instagram.
The ad takes place at a retro-Hollywood glamorous party that the Say My Name singer floats through while holding a glass of the amber-colored liquid.
As the party scene's frivolity unfolds the song Laisse-moi respirer by The Vrooming Crew and Delores plays in the background.
The title of the song translates to: Let Me Breathe.
In the ad, a long table is set for dinner as Bey sits next to her husband Jay-Z who is resplendent in a black, three-piece tuxedo.
In another scene the Halo singer sits in front of a window with the Eiffel Tower lit up behind her in the distance.
All throughout the ad the whiskey is prominently featured between shots of exceptionally attractive party goers enjoying the libation.
The ad cuts to Beyoncé and a few friends standing in front of a lit up sign that reads SirDavis Plaza Athénée, revealing where the sexy ad was shot.
Beyoncé looked sensational as she posed for Instagram photos while posing with her whiskey
She flashed her ample cleavage while sipping on cocktails next to husband Jay-Z
In a black and white snap, Beyoncé elevated her frame with platform wedges
Beyoncé larked around with her close pals in Paris before heading down to her party
Beyoncé just dropped a new ad for her whiskey brand SirDavis in partnership with Moët Hennessy
Her whiskey brand SirDavis in partnership with Moët Hennessy is a tribute to her great-grandfather, Davis Hogue, who had been a moonshiner during the Prohibition era in the American South
Her husband Jay-Z made a brief cameo
The ad takes place at a retro-Hollywood glamorous party that the Say My Name singer floats through while holding a glass of the amber-colored liquid
All throughout the ad the whiskey is prominently featured between shots of exceptionally attractive party goers enjoying the libation
The name of the whiskey is in tribute to her great-grandfather, Davis Hogue, who had been a moonshiner during the Prohibition era in the American South
'When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,' she said
'SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,' Beyonce continued
Plaza Athénée is a 5-star hotel located in Paris' 8th arrondissement near the Champs-Élysées.
The slick ad closes with a title card reading: SirDavis. American Whiskey.
Beyoncé's whiskey has been years in the making.
'I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,' Beyoncé said in a statement.
'When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,' she continued.
'In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.'
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