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What’s in a name? (Picture: Getty Images)

Are you looking for a man in finance? With a trust fund? 6’5”? Blue eyes? Well, this is apparently the name you need to listen out for.

Finance bros are all the rage, and back in May, content creator Megan Boni, who goes by the moniker of Girl On Couch, became a viral sensation because of her satirical song ‘Looking for a Man in Finance’. 

According to the TikToker, the idea for the song came from the idea of poking fun at girls who complained about being single, but had a very long list of expectations for future partners.

‘It was just making fun of that, so I started thinking of the most outlandish, hardest things to find in a man and wrote it down, then I came up with that rhyme,’ Megan told People Magazine.

One thing Megan failed to mention on her hilariously unserious laundry list of credentials was her ideal partner’s name. But now, a new study that looked into names in the workplace has revealed just how common David is among the finance industry.

The research, compiled by employee share scheme specialist Vestd, is based on the 25 most common male (and female) names in the UK, and data from over a million LinkedIn in the finance sector.

David, which is a Hebrew name meaning ‘beloved’, topped the list of male names in the finance sector, appearing 8.55% of the time. The same name is also the most popular in other industries, including charity, manufacturing, education, business, local authority, electronics, IT, healthcare and logistics. 

Whether singletons are actually serious about finding a tall finance bro named David remains up for debate.

On X, women have hilariously warned daters to avoid finance bros at all cost (pun very much intended), with one user named @jvzzyloca writing: ‘U rly don’t want a man in finance ladies. Trust me lmaoooo.’

Similarly, @emilykmay declared: ‘Idk why anyone would be looking for a man in finance with a trust fund who’s 6’5” and has blue eyes, that man has never worked for anything a day in his life.’

Perhaps speaking from experience, @kirstensaidwhat shared: ‘All these ppl on TikTok looking for a man in finance as if that’s not the more insufferable annoying person to be with.’

And @Sarahsmiles950 admitted: ‘I don’t think I want a man in finance’.

The cautionary tales also come from women who work in finance. A 22-year-old named Dua Khan told NBC News that finance men are ‘workaholics’.

While 22-year-old Stella Mannell added: ‘They’re like a warm glass of water, and I’d rather have something with a little more sparkle in it.’

Are finance bros worth the hype? (Picture: Getty Images)

Still, there are countless people who are on the lookout for their next finance bae.

But what makes this profession so attractive for some? Anastasiya Pochotna, a dating expert at safety-oriented dating app Flirtini, says there’s a specific reason why.

‘Finance bros are having a renaissance today because of the economy that isn’t so rosy right now,’ she told Metro.co.uk. ‘Behind the romanticism and image of a handsome guy with blue eyes like Leonardo DiCaprio, there is actually a feeling of stability and financial security.’

According to a survey of 2,000 adults by the dating app in November 2023, months before the viral song, 52% of women confirmed they were more likely to match with users whose profiles showed wealth and 46% of women said they were looking for someone who earned more than they do.

‘In times of ever-increasing living costs, financial issues become a priority for people, and it makes sense that those people, who can provide the cash and financial stability, are becoming more attractive on the dating scene,’ Anastasiya concludes.

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So, if you’re swiping through dating apps or planning on looking confused in Canary Wharf with the hope of finding a beau with a healthy cash flow, be sure to check if they’re called David.

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