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Calling all country fans! Sainsbury’s has created the perfect pyjama set featuring cute illustrations of cowboy boots and cacti.
The £20 Pink Cowgirl Print Traditional Pyjamas were released earlier this year but sold out almost immediately – but luckily for us, Sainsbury’s has restocked them.
The brand reported that nightwear sales are up +100% YoY, with the trending PJs in the number two spot for bestselling pyjamas.
The kitsch PJs have caused quite a stir on social media, with TikTok creators posting their own pairs on the social media platform.
‘Calling all country lovers, don’t walk to Sainsbury’s, run!’ wrote @babylivxox on TikTok.
Another fan @scarlettmaime wrote on the social media platform, ‘My boyfriend surprised me with the cutest PJs,’ alongside a video of her modelling the cute pyjamas.
‘Are they stretchy material?’ asked one fan in the comments, to which the TikTokker replied, ‘They are yes! I sized up to make them super comfy.’
The sleepwear set is available in sizes 8-24 and priced at just £20 – and there’s also a mini met set available for little ones, priced at £12.
Part of the appeal of these super cute PJs is their similarity to the cover of Elsie Silver’s viral ‘BookTok’ sensation, Wild Love.
Mini Me Pink Cowgirl Print Traditional Pyjamas
The Mini Me Pink Cowgirl Print Traditional Pyjamas set includes a long-sleeved button-up shirt and full-length pyjama bottoms with pink cowgirl motifs set against a pale pink background.
Buy Now for £20 at SainsburysWild Love, now a Sunday Times bestseller, became a viral BookTok sensation thanks to its steamy scenes and depiction of small-town romance – as well as its cute cover art, of course.
It’s not new news that the cowboy trend is here to stay, with Taylor Swift and Beyonce flying the flag for Western memorabilia (Cowboy Carter on repeat).
So it’s no surprise that a set of pink pyjamas adorned with cowboy boots and cacti has been a huge hit.
This popular pyjama set is selling fast, so we’d advise investing in a pair now before they sell out. If your size is currently out of stock, there’s a function on Sainsbury’s website where you can pop in your details to be notified when the size is replenished.
These pink PJs come with rave reviews on the Sainsbury’s website, with shoppers praising the ‘perfect” set.
‘Bought as a gift and they have been very well received. Sizing and fabric is perfect!’ wrote Emma from Liverpool.
While Rebecca from Sheffield said, ‘Love love love these! My only issue is I wish the top was a little longer in length.’
We’re off to nab a pair before it’s too late.
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