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When it comes to achieving gorgeously sleek and subtle makeup this autumn, a brown mascara is the perfect place to start.
More natural than its black counterpart but still delivering high impact lashes, the right brown mascara can enhance the eyes, give elegant subtlety and upgrade any makeup look.
So, when we stumbled upon this new one from ICONIC London which has over 1600 five-star ratings, we were hooked.
The Triple Threat Mascara from ICONIC London boasts a stunning, weightless formula that works to volumise, lengthen and lift lashes for a gorgeous, fluttery look that lasts all day and night.
ICONIC London Triple Threat Mascara
The Triple Threat Mascara from Iconic London boasts a stunning, weightless formula that works to volumise, lengthen and lift lashes for a gorgeous, fluttery look that lasts all day and night.
shop £22The mascara is available in both black and brown, but we’re loving the latter, which boats a rich chocolate hue that compliments all eye colours.
Coating your lashes evenly with fullness and length for a ‘your lashes but better’ effect, the smudge-free, transfer-proof and clump-free formula ensures a flawless look whether you’re opting for high-drama eyes or opting for a more natural touch.
It boasts an easy-to-handle slim brush that gets right to the root of your lashes for an instant smouldering, fuller lash line, whilst the dense bristles separate and coat lashes evenly with pigment for a full finish whichever shade you opt for.
Giving long-lasting, fluttery lashes without too much ‘oomph’, the Triple Threat Mascara in Brown is set to be your best friend on more natural days, delivering gorgeous pigment, volume, lift and length while remaining on the more natural side.
The brand writes: ‘This new hue is a great SECOND shade to have in your ICONIC kit and is perfect for softer, bridal glam or for our very fair babes who find jet-black lashes a little too dramatic.’
Sign us right up.
The mascara has gone down a storm with avid beauty buffs, too, with over a whopping 1600 five-star ratings being left from users who call it the ‘best mascara I’ve ever used’, raving of the ‘formidable thickening and extending effect’ it gives.
‘Trying the brown mascara for the first time was life changing for me.’ Raved one impressed five-star reviewer. ‘Having my long brown natural eyelashes being pigmented with the same colour mascara was a great decision!’
A second added: ‘Best mascara I have tried and I have tried a lot. From budget right up to high end and the find this one is best for me.’
‘I really love how the brown mascara gives just the right amount of definition for my brown eyes and hair. It blends perfectly with my natural tones, making my lashes pop while keeping things understated.’ Wrote a third.
Who knew a brown mascara could be so great…
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