We all love a little bit of self-care – and as well as chocolate and bubble baths, sex toys are increasingly becoming synonymous with this treat yourself mentality.
In fact, there’s one UK city that’s indulging in sex toys like there’s no tomorrow – and it’s perhaps not where you’d think.
That’s right: the good people of Norwich, the crowning jewel of East Anglia, are treating themselves to a little buzz considerably more than other cities.
Known for its cobbled streets, huge number of churches (31 being from the Medieval period, in fact) and nurturing community feel, Norwich is known for being a lovely – but sleepy – cathedral city.
Previously described as a ‘quaint’ and ‘pleasant’ place to live as part of a Norwich-specific Reddit thread, it might come as a surprise that it’s been named the new sex toy capital of the UK. Honestly? Good for them.
The figures came as part of a new study from sextoys.co.uk, which found that people in Norwich are buying pleasurable products ten times more than any other city in the UK per capita.
And it’s not just Norwich that’s got a good thing going: in a recent study from Oxford Online Pharmacy, neighbouring Ipswich was ranked the 10th most sexually curious city in the UK.
So, clearly East Anglia is the place to be when it comes to sex positivity.
Meanwhile, coming in close at second place was Edinburgh, where its residents buy a whopping 20% more toys than Londoners, while Birmingham came in third place.
Though the Big Smoke technically buys the most sex toys in terms of number, when looking at it per capita, they drop down the list.
The people of Milton Keynes also seemingly know what they like, spending the most on luxury sex toys and higher priced items. Bougie.
But what are people spending their money on specifically? When it came to search terms across the UK, the queries ‘thrusting dildo,’ ‘pussy pump,’ ‘cock sleeve,’ and ‘dildo’ came up trumps. Saucy, eh?
According to sexologist and sex expert at sextoys.co.uk Gigi Engle, the data says something about how we as a society have come to view sex toys not as something to be ashamed of, but as necessary for our wellbeing.
‘People are more comfortable buying sex toys as the discourse around pleasure products becomes more positive. Having sex toys is much more socially acceptable than in previous years. We’re slowly but surely becoming more sex positive,’ Gigi said.
‘There’s also more discussion and emphasis on female pleasure specifically, which has made seeking out toys designed to aid in female pleasure easier for a lot of people in the UK.
More from Metro
-
I'm second-fiddle to everything my partner does – are we drifting apart?
‘As society becomes more open to pleasure products, people become more confident and casual about buying them.’
Do you have a story to share?
Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.
Sign up to our guide to what’s on in London, trusted reviews, brilliant offers and competitions. London’s best bits in your inbox
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
